WHO ARE WE?

TRU Equity emerged on the principles of providing caring solutions for your peace of mind. 

Founded by Christopher and Latifah Sims, two Philadelphia natives. With hopes to deliver a positive impact while serving our community, TRU Equity was founded almost a decade ago as a small, family-owned business. We are dedicated to a compassionate approach that truly sets us apart.

 

As property buyers and real estate investors, we find joy in discovering meaningful opportunities that serve the needs of property owners. Our unwavering commitment to our clients shines through in the personalized support and guidance we provide. We understand that facing challenges—whether it’s a distressed property or the stress of foreclosure—can be overwhelming. That’s where we come in; we are here to be your support system and help you navigate toward a brighter, more hopeful future.  

 

Our investment strategy is grounded in thorough research and careful planning. We take time to assess each opportunity, ensuring that we identify properties with potential waiting to be unlocked. Rather than relying on market trends, we prioritize the unique characteristics of each property, crafting a customized plan to maximize its value. Our goal is to create a desirable home for first time homebuyers, someone looking to purchase a primary residence, investors looking to expand their portfolio, or simply acquire your home to generate passive income for our investors.

 

At TRU Equity, we believe in building relationships, not just transactions. We are here to solve problems, focusing on solutions that foster your peace of mind. We deeply believe that facing difficult situations should be approached with dignity and compassion. That’s why our approach blends professionalism with genuine empathy, ensuring you feel understood and supported during challenging times.  

 

Your success means everything to us. Whether you’re dealing with a distressed property, an estate that needs attention, or simply searching for relief from foreclosure, our expertise and resources are at your service. With a vast network cultivated from extensive experience in the Greater Philadelphia area, we have access to unique opportunities that can make a difference in your situation.  

 

At TRU Equity, we don’t just buy properties — we offer peace of mind. We welcome you to join us on a journey that is about more than just real estate; it’s about building a future together. Let us help you overcome your challenges and emerge stronger and more empowered. Contact us today, and allow us to be your beacon of hope in navigating the complexities of distressed real estate.